Checkatrade
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Art direction
Digital design
Checkatrade is the UK's leading trade directory, landing on the doorstep of millions of homes and providing access to vetted tradespeople since 1998.
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Project Overview
I was approached by Checkatrade to refresh their marketing collateral to reflect a more action focussed and energetic feel that was lacking in there existing suite of assets. This covered multiple touch-points including their printed directory and door drops, organic and paid social ads, marketing emails and on site communications. I was challenged to push the current brand and update the visual language whilst respecting the trusted, recognisable brand heritage built over almost 30 years.
I would recommend Kat to anyone who needs a brilliant, fast paced and considered designer in their team. Kat takes on any brief with enthusiasm, care and true curiosity. It’s this curiosity that leads to strong design decisions and creative output, as she truly gets under the skin of the job at hand. Kat took the lead on numerous large scale projects at Checkatrade, including the directory which reaches millions of UK households. It was a privilege to have Kat in our team.
— Ali Goldsmith, Head of Brand
