A curious CreativeWith a playful spirit/
With 20 years industry experience across various sectors — in-house, agency, bootstrapped start-ups and personal passion-projects — I've always blended creativity, curiosity, and empathy to craft thoughtful, purposeful experiences that not only look great but truly connect with people.
Storytelling connects us and every project is an opportunity to tell a story. I try to tell one in everything I design, ensuring each experience is captivating, joyful and meaningful. I especially love working on projects that make positive-impact, particularly in mental health, social justice, and planet-positive spaces.
I enjoy working closely with my clients to develop designs that are visually compelling and strategically aligned with business goals. Accessibility is important in my process, and I make sure designs are inclusive and user-friendly, while sustainability and environmental impact are always top of mind.
When I’m not designing, you'll find me singing, dabbling in mycology (yes, I’ve grown my own mushrooms!), volunteering at a community kitchen or working on an AI-powered Climate Coach with my co-founder. Yes. I hobby. A lot!
If you’re looking for a designer who balances creativity with curiosity, functionality with beauty, and always keeps people at the heart—let’s talk. I’d love to help bring your vision to life.
Good design is purposeful, honest, innovative and sustainable.
Deep Dive Discovery
Every project kicks off with a deep dive into your brand’s world. Through research and some good conversations, I’ll get to the heart of your vision and understand the landscape you're navigating.
Strategic Creativity
I like to get under the skin of the problem that needs to be solved. I'll work with you collaboratively to develop concepts that are not just visually striking, but also align with business goals.
Craft with care
Great design is in the details. From the initial concept to the final product, I focus on each element making sure every pixel is perfectly polished, purposeful, and aligned with your brand’s goals.
Accessibility First
Great design is for everyone. I focus on making sure all users, regardless of ability, can engage with your brand without barriers. Things like colour compliance and usability are always top of mind when creating an inclusive experience.
For People & Planet
Sustainability matters. I’m always thinking about how to design with the planet in mind, creating experiences that are both efficient, people and planet friendly.
Storytelling with Purpose
People connect with stories. They inspire emotion and action. I try to weave storytelling into my designs to create experiences that resonate with your audience and bring your brand’s message to life in a meaningful way.
Behavioural Design for Impact
Understanding human behaviour is key to crafting effective experiences. I use behavioural design principles to create intuitive, user-centric interfaces that drive engagement and positive outcomes.
Collaborative Iteration
Design isn’t done after the first draft—it’s a process. I love collaborating, testing, and getting feedback to refine ideas, A/B test campaign concepts, and always improve, making sure what we create really clicks with your audience.
What I can do for you
Branding
Digital design
Illustration
Art direction
